Our Story

Community sporting clubs are at the heart of Australian society, from the players to the spectators to the volunteers – sports clubs bring people together.

Seeking to support our community sporting clubs further, Carlton and United Breweries (now under Asahi Beverages) has developed Club Connect.

Club Connect is a platform where sporting clubs can purchase all their beverage requirements in a single location, at a great price, have it delivered directly to their club at a time that is convenient for you, and most importantly earn cash back Partnership Fund for the club on every purchase which acts as a key fundraising tool for the club.

Through Club Connect, Asahi Beverages aims to strengthen their commitment to local communities to ensure every club can realise their potential.